Discuss business data that supports a decision to undertake this marketing plan.
Target Market Analysis
In this section of the project, you will analyze your target market to inform your plan for pricing, placing, and promoting your product or service within the market.
A. Explain the current and future trend of the market with respect to the chosen product or service. In other words, will it be appropriate to serve the needs of customers in the current and future market?
B. Describe the target customers (e.g., age, gender, education, lifestyle, values) for your product or service.
C. Justify the market research methods that you will use to retrieve information about the target market and consumers. Support your justification
with research. For example, will you use primary data (e.g., surveys, focus groups, interviews) or secondary data (e.g., more general information
like SGMA reports or industry reports from sport business journals)?
D. Describe the internal market factors (corporate culture, financial state, etc.) that affect your sport organization.
E. Describe the external market factors (competitors, economy, etc.) that affect your sport organization.
F. Discuss business data that supports a decision to undertake this marketing plan.